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Experience
Product Designer
• Shaped the strategic direction of the growth and acquisition initiatives, balancing short-term experimentation with long-term design vision.
• Optimised the Marketing Communication tools and integrated AI-driven features to enhance cross-functional collaboration, reducing design and development time by 50%, increasing user confidence and ensuring scalable workflows.
• Ran 30+ A/B tests reaching over 2 million daily users, resulting in measurable improvements in Hotel, Home and Flight bookings.
• Partnered with Meta, Google, and TikTok to refine the UX strategy for retargeting ads, leveraging AI-assisted assets to improve scalability, relevance and performance.
UX/UI Designer
• Achieved a 10% conversion boost for Mod Studio’s -a gen AI-driven stream video app- website through data-driven design improvements on Webflow.
• Increased newsletter click-through rates by 26% with strategic A/B testing and user segmentation.
• Mentored 2 junior designers (content and motion), enhancing their skillsets and contributing to impactful deliverables.
UX/UI Designer
• Designed a subscription-focused website, increasing signups by 10% through user-centric experiences.
• Designed and implemented a design system for the website, emails and social media posts, improving brand consistency and collaboration among teams.
• Leveraged user insights and analytics from Google Analytics, Plausible.io (website), and Brevo (emails) to craft personalized designs that enhance user experience and align more effectively with business objectives.
Product Designer
• Achieved a 10% conversion boost for Mod Studio’s -a gen AI-driven stream video app- website through data-driven design improvements on Webflow.
• Increased newsletter click-through rates by 26% with strategic A/B testing and user segmentation.
• Mentored 2 junior designers (content and motion), enhancing their skillsets and contributing to impactful deliverables.
User Research
Product Design
User Experience Design
Design Strategy
Agile Environment
Gen AI Design
Data-driven Design
A/B Test
