TO BE PUBLISHED SOON
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NEW
NEW
Experience
Product Designer
• Defined, designed and optimized follow-up, abandonment emails and push notifications as well as seasonal campaigns (Black Friday, deals) for the pre-book marketing team, increasing user engagement and conversions.
• Conducted 10+ A/B experiments impacting 2 million users daily, driving measurable increases in bookings for hotels, homes, and flights.
• Contributed to the design of the communications tool for customer messaging, enhancing collaboration for 50+ designers, PMs, marketers, and developers. Reduced email development time from 1 week to 1 hour, significantly improving user confidence and usability.
• Built and maintained a robust email and push notification design system, ensuring accessibility and scalability across teams.
UX/UI Designer
• Achieved a 10% conversion boost for Mod Studio’s -a gen AI-driven stream video app- website through data-driven design improvements on Webflow.
• Increased newsletter click-through rates by 26% with strategic A/B testing and user segmentation.
• Mentored 2 junior designers (content and motion), enhancing their skillsets and contributing to impactful deliverables.
UX/UI Designer
• Designed a subscription-focused website, increasing signups by 10% through user-centric experiences.
• Designed and implemented a design system for the website, emails and social media posts, improving brand consistency and collaboration among teams.
• Leveraged user insights and analytics from Google Analytics, Plausible.io (website), and Brevo (emails) to craft personalized designs that enhance user experience and align more effectively with business objectives.
Product Designer
• Achieved a 10% conversion boost for Mod Studio’s -a gen AI-driven stream video app- website through data-driven design improvements on Webflow.
• Increased newsletter click-through rates by 26% with strategic A/B testing and user segmentation.
• Mentored 2 junior designers (content and motion), enhancing their skillsets and contributing to impactful deliverables.
User Research
Product Design
User Experience Design
Design Strategy
Agile Environment
Gen AI Design
Data-driven Design
A/B Test
